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A Tool for Administration of the Company Product Portfolio
Sázavský, Petr ; Šuška, Boris (referee) ; Květoňová, Šárka (advisor)
In this work, we introduce the evolution of thinking in the field of corporate governance. We are focusing on process management and current possibilities information support business processes. We'll show you an overview of performance measurement tools and process efficiency. An important part of this work is dedicated to design its own discount site that allows its customers to bulk purchases of various goods and services at a bargain price. For this site was created by an instrument to promote corporate portfolio. The tool is designed to automatically monitor and analyze sales success in competition and thus promote the award of contracts and specific form of a sale on your own server. The end of work is devote to practical use of the discount site in the real environment and evaluation of results.
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A Tool for Administration of the Company Product Portfolio
Sázavský, Petr ; Šuška, Boris (referee) ; Květoňová, Šárka (advisor)
In this work, we introduce the evolution of thinking in the field of corporate governance. We are focusing on process management and current possibilities information support business processes. We'll show you an overview of performance measurement tools and process efficiency. An important part of this work is dedicated to design its own discount site that allows its customers to bulk purchases of various goods and services at a bargain price. For this site was created by an instrument to promote corporate portfolio. The tool is designed to automatically monitor and analyze sales success in competition and thus promote the award of contracts and specific form of a sale on your own server. The end of work is devote to practical use of the discount site in the real environment and evaluation of results.
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Who and why is buying and selling on „deal-of-the-day servers”
Pazdera, Jakub ; Janíčko, Martin (advisor) ; Koubek, Ivo (referee)
This thesis deals with the performance of the currently very popular discount sites, called "slevomaty". Origin of these sites were inspired by American Groupon.com server. They are analyzed from the perspective of customers who are buyers and dealers whose products are offered at a discount. The practical part of this work is examined using quantitative methods (using correlation analysis), whether the purchasing decisions of customers on these servers are rather impulsive than based on rational thought. On the basis of the results author finds the consumer purchase decision on the discount sites well-founded. Qualitative analysis was performed by comparing the discount servers with FashionDays.cz server. It answers the question: "How are the discount sites presented from graphical and architectural point of view?" The result of this analysis is the finding of low usability of the discount servers as a "back door" through which traders would be able to offer its prestigious products to new customer segments.
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Analysis of the market discount sites
Sýkora, Petr ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Discount servers in the Czech Republic enjoys great interest from the very beginning of its operation in 2010. This thesis analyzes the discount sites and aims to show the various activities that involves the operation of discount porta but also that the portals discount model is sustainable. The first chapter describes the various parties that participate in collective purchasing and marketing mix. The second chapter is devoted to the history and development of the discount sites. The third section presents the selected server and its business strategy, the fourth chapter is devoted to marketing activities. The last fifth chapter describes the future perspectives and developments in the coming years.
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New ways of marketing applications in the gastronomical services
Petránková, Hana ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
For the gastronomy facilities it's very difficult to keep their position in the gastronomy market. If the restaurant wants to be successful it must reflect need and expecations of its customers. The most important factors are: environment of restaurants, excellent cuisine, professional service and good marketing. The facility can use a lot of marketing tools, which are constantly changing due to rapid development of information and communication technologies. The aim of this thesis is interpretation of discount sites as a new marketing tool for gastronomy facilities. Theoretical part deals with general marketing issues in gastronomy and it describe the principle of discount sites. The aim of the practical part is to gain practical knowledge and experiance how the model of discount servers it works in the gastronomy sector. The issue is analyzed from two points of view. The first is from gastronomy facility (how gastronomy facilities use discount servers and what positives bring to them). The second point of view is the angle from customer, whether the client is satisfied with the offer of discount servers. Materials for this section were obtained on the basis of interviews with some of discount sites, with co-owner of the restaurant "Mimoměsto" who used 3 times the offer discount servers in the past and on fieldwork based on research in 15 selected gastronomy facilities which participated on discount servers. Discount sites are very young dynamic industry, which began flourish in the CR. Czech customers are getting used to them and like them. In the future is expected growth in turnover of discount sites, but a reduction of their number to keep only reliable ones on the market.
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